Server Side Gtm

5 min read • External Resource

Why Move Events Server‑Side?

Server‑side GTM acts as a secure proxy between your site and vendors. You control what leaves the browser, enrich data on the server, and stabilize measurement despite ad‑blockers and ITP constraints.

Key Benefits

• Control: filter parameters, hash emails, and standardize payloads.
• Reliability: reduce client script failures and network noise.
• Privacy: limit identifiers and respect consent more predictably.

What to Try on This Demo

1. Submit a form to reach the thank‑you page.
2. Verify the browser conversion event with an event_id.
3. Check that the same event_id reaches /api/ss-event-proxy.php.